Futures brokerage company PT Solid Gold Berjangka is targeting to attract new customers from the millennial segment.
Branch Manager of Solid Gold BerjangkaMakassar Branch Kezia Pingkan explained that the segment also began to be targeted to strengthen the company's performance. Although not yet able to mention the amount of millennial contribution as a customer, but they ensure that they will focus on working on the market by preparing a variety of strategies.
"We do see that the current millennial market is quite encouraging in several sectors, yes. In SG Makassar itself, there are already many young entrepreneurs participating as customers," Pingkan said, Wednesday (11/06/2019).
Pingkan said it would also develop strategies to reach millennial customers. One of them by utilizing the digital era. The ease of technology is now one of the attractions of millennial generation by easily obtaining information on various futures investment products.
"We are optimistic that these targets can be achieved. Moreover, Makassar's Solid Gold overall can contribute 7% to growth performance outside Jakarta and Java," Pingkan said.
This optimism is supported by quarterly solid positive performance records by Solid Gold Futures. Recorded in the third quarter / 2019, Solid Gold was able to print a blue report card with total transaction volume growth of 354,271 lots. The number increased by 38.32% compared to 2018 in the same period, which was 256,116 lots.
This achievement was driven by the growth in bilateral transaction volume (SPA / Alternative Trading System) by 37.95%, to 322,137 lots, while the results of multilateral transaction (commodity) volumes jumped 42.24% from the third quarter of the previous year of 22,952 lots.
Director of Solid Gold Futures Iriawan Widadi said the positive growth was inseparable from the stability of the market and commodity prices, especially in gold, cocoa and olein. Besides the global economic turmoil also brought positive sentiment, because investors are more looking for investment products that are safe haven, namely gold.
"That is an achievement during the first nine months. The futures industry market continues to grow and has broad potential. All that will not mean anything without the strength of a solid team and focus on the target," explained Iriawan.
Until the end of September 2019, total new SGB customers were recorded at 1,268. This has increased by 90.10% compared to the third quarter of 2018 of 667 new customers.
Iriawan assesses that achievement shows an increasingly strong level of customer trust in SGB as well as great support from all employees and stakeholders. (Bisnis.com, MAKASSAR)
